A huge part of being an author is promoting your books, and it can take up just as much time and energy as writing. I want you to be able to focus on the words, not the promo! (And, even if you love messing around in Canva, I can take away some of the procrastination temptation!) I can design a variety of promotional graphics and content for you (and your readers and street teams) to post across social media platforms and share in newsletters. I also create customized stickers and other swag for book boxes, signings, and events. The promotional needs (and desires, let’s be honest) of authors is always changing, and I’m excited to brainstorm fun new ideas with you. A list of possible things I can make is below, and you can explore my portfolio for ideas.
To fit any budget, I have a set of pre-made templates and styles to choose from, or you can ask for custom graphics. When choosing a template, the overall layout and concept will remain, but you can customize colors, typography, background imagery, etc. to match the aesthetic of the book or series. I will update available templates according to trends, but there will always be a set of classics! For more custom graphics, we’ll talk about the specific look you want, and I will tailor the layout, colors, typography, photography and imagery, and overall content. In another consideration of budget, you can provide the tropes, quotations, and any other book-specific content you’d like included in the graphics.
Process
For book/series promo, fill out this interest form with your contact information and work request. If you decide to hire me, you will sign a contract that includes the scope and variety of work, schedules, and expected deliverables. I’ll get to work, sending you the discussed elements according to our predetermined schedules. This includes a consultation, a preliminary mock-up, and up to 3 rounds of revision. For projects costing less than $100, the total fee is due upon completion/receipt of all deliverables. For projects costing over $100, a deposit of 25% is due upon signing the contract/before work starts. Final products will be sent via email after the full fee is paid. Pay installments are possible.
For author promo, fill out this interest form with your contact information and work request. If you decide to hire me, you will sign a contract that includes the scope and variety of work, schedules, and expected deliverables. I’ll get to work, sending you the discussed elements according to our predetermined schedules. This includes a consultation, a preliminary mock-up, and up to 3 rounds of revision. For projects costing less than $100, the total fee is due upon completion/receipt of all deliverables. For projects costing over $100, a deposit of 25% is due upon signing the contract/before work starts. Final products will be sent via email after the full fee is paid. Pay installments are possible.
Note: All photographs and images used are legally purchased and shareable through Canva and various stock photo sellers terms and conditions. Some artwork may be original to me. I can also use commissioned art with appropriate permissions from the artist(s). High quality images of the title, cover model, series logo, etc. are appreciated if available!
Book Promotion
Costs
You can pick and choose items from the menu, request non-listed items, and/or order a preset bundle. All prices will be negotiated and confirmed prior to signing a contract and starting work.
For a $10 flat rate to all items or bundles, I will read your manuscript and choose the book-specific content for teasers.
Add $3 per a la carte item or $10 flat rate to bundles to include alternative text/image description language.
Referral Discount: Clients who recommend my promotional services can receive one free basic promo graphic of their choice every time the referral becomes a booked client.
Rush Projects
I will consider rushed turnarounds for small projects (up to 5 a la carte items and Bundles 1-4). While I may not always be able to accept rush projects, the general guideline for costs is:
2 days add 100% of the total cost
3-4 days add 75% of the total cost
5-7 days add 25% of the total cost
8-10 days add 15% of the total cost
Graphics a la Carte
Price range accounts for pre-made template or custom designs, as well as complexity and detail. More detailed designs may have additional fees.
NOTE: Social media graphics (except banners/cover photos) can be square or story size. I will default to square unless otherwise stated in the bundle description or you order a story size.
Banner/Cover Photo $10-15
Amazon Listing Graphics $15
Bookmark/Postcard $15
Sticker Design $15-20
Cover Reveal $10-15
Release Day $10-15
Currently Reading/ARC $10-15
Quotation Teaser $15-20
Trope Teaser $15-20
Moodboard/Collage Edit $25-40
Story/TikTok Image $10-20
Want something you don’t see on this list? Let’s chat! I’m happy to make you any graphics you need, no matter how simple or detailed.
Book Bundles
Individual items in the bundles can be substituted for a comparable graphic (eg, 1 “currently reading” instead of 1 “cover reveal”). Teasers can be for tropes and/or quotations - your choice, any combo. For each type of graphic, you can choose a template or style or leave it to my discretion. For an additional $10 to the total price, I will customize the designs.
What’s in the bundles?
General Promo: graphics that can be used at any time to promote or tease your book or series
Preorder Promo: graphics tailored for promoting preorders before the release of your book or series
Purchase Promo: graphics tailored for promoting your book or series on the release day and after
Small Book Bundles
Bundle #1 $25 1 Cover Reveal, 2 Teasers
Bundle #2 $25 1 Cover Reveal, 1 Teaser, 1 Currently Reading
Bundle #3 $50 2 Cover Reveals, 3 Teasers, 3-2-1 Countdown
Bundle #4 $50 2 Cover Reveals, 2 Teasers, 1 Moodboard/Edit (4 images + cover)
Bundle #5 $75 2 Cover Reveals, 3 Teasers, 1 Currently Reading, 1 Moodboard/Edit (4 images + cover)
Bundle #6 $75 2 Cover Reveals, 4 Teasers, 2 Currently Reading, 3-2-1 Countdown
Big Book Bundle
$90
General Promo
2 Trope Teasers
3 Quotation Teasers
1 Banner
1 Story/TikTok Image
Preorder Promo Set
2 Cover Reveal
2 “Currently Reading” for ARC Readers
Purchase Promo Set
2 Release Day
2 “Currently Reading” for All Readers
Bigger Book Bundle
$120
General Promo
2 Trope Teasers
3 Quotation Teasers
1 Banner
Preorder Promo Set
2 Cover Reveal
2 “Currently Reading” for ARC Readers
3-2-1 Countdown
1 Story/TikTok Image
Purchase Promo Set
2 Release Day
2 “Currently Reading” for All Readers
1 Story/TikTok Image
Biggest Book Bundle
$150
General Promo
2 Trope Teasers
3 Quotation Teasers
1 Banner
1 Moodboard/Collage Edit (4 images + cover)
Preorder Promo Set
2 Cover Reveal
2 “Currently Reading” for ARC Readers
Week Countdown
1 Story/TikTok Image
Purchase Promo Set
2 Release Day
2 “Currently Reading” for All Readers
1 Story/TikTok Image
Facebook Party Bundles
Whether you’re hosting a Facebook party, participating in someone else’s, or popping into another author’s group, you probably need a collection of posts at the ready to make the job easier. I’m happy to help! I’m offering a few bundles with the basics, and I can also create additional designs if you have a specific idea in mind. Maybe you have a fun new game for readers to play for a chance to win an ARC, or maybe you need to switch things up with new predictive text prompts. I can do that! If you have a logo or branding kit, I can incorporate those images.
Party Bundle #1 $25 1 General Author Infographic, 1 Square Background, 1 Square Giveaway Image
Party Bundle #2 $25 1 Author “Follow/Stalk Me” Image, 1 Square Background, 1 Square Giveaway Image
Party Bundle #3 $50 1 General Author Infographic, 1 Square Background, 1 Square Giveaway Image, 1 Square Giveaway Template (for book cover image)
Party Bundle #4 $50 1 Author “Follow/Stalk Me” Image, 1 Square Background, 1 Square Giveaway Image, 1 Square Giveaway Template (for book cover image)
Author Promotion
You can pick and choose items from the menu, request non-listed items, and/or order a preset bundle. The price ranges account for template or custom selections, as well as the amount of design and detail work. All prices will be negotiated and confirmed prior to signing a contract and starting work.
General Author Info $10
Author “Follow/Stalk Me” Image $10
Profile Image $10-15
Banner/Cover Photo $10-15
Author Banner/Poster $30
Bookmark/Postcard $15
Social Media Branding Kit $50-150
Author Signing Kit $30-50
Want something you don’t see on this list? Let’s chat! I’m happy to make you any graphics you need, no matter how simple or detailed.
Social Media Branding Kits
It can be really helpful to have a cohesive branding kit. Your posts and merch will be instantly recognizable, and you can quickly convey who you are as an author. It also will hopefully make all the posting you have to do easier! I offer kits at varying price points, and each one also comes with a color palette (up to 4 colors) and typography (2 fonts). In addition to the chosen assets, each kit comes with a brand style guide, which includes all of the information you need to know about your color palette and typography. I will also include a visual brand asset profile.
Possible assets included in the branding kits: main logo, text logo, sublogo, social media profile image, social media banner/cover image, blank square background in a coordinating design, blank circle background in a coordinating design, and a story or TikTok background in a coordinating design. The backgrounds allow you to more readily make your social media profiles and posts visually consistent.
If you have a tagline, I can also add a coordinating text image of it to any kit for an additional $10.
Scroll down to see an example of a profile with each type of asset labeled. This is a very extensive profile (my own!) to show some, but not all, options you have when choosing your branding kit and design.
Process: After signing a contract that outlines the scope and timeline of your project, you will complete a questionnaire. I will then send you a color palette, typography set, and mock-up of the main logo for you to get a sense of my direction. You’ll let me know what you like and what you don’t. I will go back to the drawing board twice for major re-workings. I will move forward with this critique to create your full branding kit, which I will send to you. Once I have final approval, I will deliver your brand kit.
Branding Kit #1 $50
1 Main Logo, 1 Social Media Profile Image, 1 Social Media Banner/Cover Image, 1 Square Background
Branding Kit #2 $100
1 Main Logo, 1 Text Logo, 1 Social Media Profile Image, 1 Social Media Banner/Cover Image, 1 Square Background, 1 Circle Background
Branding Kit #3 $150
1 Main Logo, 1 Text Logo, 1 Sublogo, 1 Social Media Profile Image, 1 Social Media Banner/Cover Image, 1 Square Background, 1 Circle Background, 1 Story/TikTok Background
Author Signing Kits
As fun as they are, author signing events can also bring a lot of stress! I want to help you prepare so there’s less work and more value in these events for you. I’d love to design stickers, magnets, bookmarks, and any other creative swag and merch you want to offer to your readers! I can also design an author banner or sign for you. If you order a signing kit, you can add a banner for $25.
Kit #1 $20 Author Info Bookmark/Postcard, 1 Custom Sticker/Magnet Design
Kit #2 $30 Author Info Bookmark/Postcard, 2 Custom Sticker/Magnet Designs, 1 Custom Bookmark Design
Kit #3 $40 Author Info Bookmark/Postcard, 3 Custom Sticker/Magnet Designs, 1 Custom Bookmark Design